Chewy
Holiday ‘24
Zoomies, jumps, wags, and rips. Drool, pounces, messes, and yips. For a pet lover, their pet’s reaction to their present is the true gift of the season. Giving our pets gifts might just be the best part of the holidays. It boosts our spirits and remind us what the season is all about – unbridled joy.
This holiday season Chewy brings the best selection and incredible deals so it’s easy for pet parents to get everything they need to make their pets go bonkers.
Executive Creative Director
Scott Habetz
Creative Directors
Brent Bachellar, Brian Distefano
Copywriters
Jack Harding, Silissa Kenney
Art Directors
Michael Fiore, Patrick Curley
Additional
Jassenia Rodriguez, Sophia Taveras, Jordan Chambers, Gaby Sosa, Susan Kruse, Aaron Rolle, Hunter Moon, Manny Munoz, Hillary Cianciosi
Unbridled Joy (Holiday ‘24) — :30 Broadcast
Photography
This campaign direction allowed the Chewy brand to break away from their usual polite, well-behaved pets and focus on a more energetic and chaotic photo direction. Something the brand had never explored before.
More zoomies, wiggles, and wags for everyone.
