Gillette Razors
Every Day is Game Day
Working alongside Gillette’s agency partners to produce and support the Saquon Barkley TVC with the ”Every Day is Game Day” campaign.
These campaign included TVC video, static posts, carousels, video cut-downs, shareable gifs, stop-motion, individual landing pages, merchandise, and in-stadium activations.
Using our TVC as our key asset we were able to tell a cohesive brand story across a multi-channel social campaign to support the “Every Day is Game Day” ethos throughout the entire NFL season.
Associate Creative Director
Michelle Rafalik
Art Director
Patrick Curley
Copywriter
AJ Glagolev
Agency Partners
Grey Group
Additional Assets
In addition to the Every Day is Game Day campaign several additional assets were also created to further promote Gillette’s partnership with the NFL and eSports.